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In the recent years, a whole lot of things have transformed in the field of Communication and Public Relations. For instance, a huge press release is replaced by email management tools, journalists to bloggers and so on; to cope up with this progress it is imperative to maintain a strong online PR that will help your business and brand achieve greater visibility and bottom line impact. By working on this critical component, businesses can have better reach and enjoy a competitive advantage over competitors who do not use PR effectively and the best part is that, by far it is the most cost-effective way to reach mass audiences. Well, the list doesn’t stop there, but an effective online PR

  Creates an insight that the company is active, “on the go”
 
  Develops a robust, more meticulous image
 
  Inspires awareness of and demand for your company products or services
 
  Has 9x the integrity of promotion, studies show